#24452ATHE NEST IDENTITY
An idea, tucked in.
A folded bookmark. A little point of curiosity. A mark that feels just as at home on your home screen as it does beside a good find.
GOOD THINGS, KEPT CLOSE.SMALL SHAPE. A LITTLE STORY.A home for
A home for
the next good thing.
The ribbon folds into an N and curls back into itself, like a bookmark keeping your place. The small ivory dot is a point of curiosity: one more idea worth bringing home.
Forest green gives it a quiet foundation. Chartreuse and gold bring a little light. A sculpted squircle makes it feel familiar on a home screen, while a simple vector mark keeps it clear at small sizes.
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A LITTLE COLOR, KEPT SIMPLEGrounded.
Grounded.
With a glimmer.
#D5EA70#E9BE52#F7F6F2THE WORDS AROUND THE MARKRoom to breathe.
Room to breathe.
Something to say.
Instrument Serif gives the big ideas a little character. DM Sans keeps the everyday details clear and comfortable.
INSTRUMENT SERIF / THE BIG IDEAS
Follow your
curiosity.
DM SANS / THE LITTLE DETAILS
A link. A rabbit hole. A someday.
Good things, kept close.
READY FOR A LITTLE USE
Take a piece of Nest.
Original assets, with a simple mark for small spaces and a sculpted icon for bigger moments.
A few little courtesies.
Give the mark breathing room of at least one dot’s width. Use the simplified symbol below 32 pixels. Keep the ribbon and dot together, preserve their proportions, and use the light wordmark on dark backgrounds. Keep the sculpted icon’s colors intact.
Our voice is warm, brief, and useful. A little curious; never noisy. Say what something does, help people keep moving, and let their finds be the interesting part.